I to believe love and attraction are inseparable. People confuse lust and attraction and they are not the same. Lust WILL fade, but that attraction must be sustained. It's not a physical attraction I'm talking about either. It takes work by both parties to keep that attraction flame burning. It's not something that should "fade" in time and it wrong for people to believe that.
"It is curious that physical courage should be so common in the world and moral courage so rare." -Mark Twain