Please read some about alpha psychology and like LFL said, it does not have to resemble anything like being a jerk.
One thing similar, is what I relate to is "Calm, Assertive" behavior.
Oprah is a good example of "calm, assertive" Bill O Riley from Fox News is an example of aggressive assertive at times.
I think if a male displays a calm, assertive alpha type demeanor, I think that is a good combination to help anyone as a starting place to making changes away from being doormat like or the overly sensitive type.
