Ahhhhhhhh Mojo - I am a rare breed of stockholder. The long term performance of the market as a whole is good. So...I plan to hold stocks in a balanced portfolio over the long haul. My H is a good company with good long term prospects and as such is a "keeper." Any obsessive price checking is my problem not that of the management of that company. However, you are correct in that the amount of the stock that I hold in that company can be bought for a low or high price and at times I have bought high, at times I have bought low. So far, the average price/share has been reasonable. I haven't given away my personhood yet!