Lass,
My H is absolutely the last person I would have guessed would respond to WOA. He is so self conscious, does not like attention beamed his way. But I tried it and noticed the chest puffage, as you said. A ha, I thought.

So I made a list of things to remember to do and taped it up in a prominent place in my home (coded of course, so he wouldn't know what I was up to). After a while it has become habit and I don't even look at it but it was difficult at first. Awkward and contrived.

Now he compliments ME and says how much of a man I make him feel like, with my kind words and admiration.
!!
What a difference, I never thought I'd be able to reliably fill this need and, for that matter, never knew it was a need of his. He has never, not once, stated what his needs are..I just figured them out as I went.

Well, I take that back. We did take the questionnaire on...drat, I just forgot the website...the author of His Needs, Her Needs. Anyway, we took that and I knew what was important to him but it still did not prompt any convos of "W, I'd feel loved if you did xyz..."
Oh well, I figured it out anyway!