I wish you the best of luck getting CeMar to open up...perhaps YOU will be successful. I like the fact that you aren't afraid to call things as you see them and speak your mind whether anyone likes it or not.
One thing I wanted to add when it comes to the confidence thing. Several years ago I dated a man who was definitely what wouldn't call a "Looker"...but this man had confidence just pouring out of him, he couldn't have been sexier to me if he'd tried. I know this will sound wierd but I once was trying to describe this mans "masculinity" since he seemed to just ooze with it.....here's how I described him to a friend of mine...."it's the like you have a pasture of mares and he's the stallion in the middle, looking like he owns everything around him."
I know that sounds corney...but it truly was in how this particular man held himself, it was how he looked at you, and the confidence with which he spoke. He wasn't crude, he wasn't crass, he wasn't condesending...but was very self-assured. On the looks scale I'd have probably called him a 6, but the rest easily made him a 9 to me.
Just thought I'd add that...I hope maybe it might clarify to some guys how women can view confidence.