I have been having my ummmmmmmmmmmmm lower area, the whole area, a brizillian bikini wax done for over a year. The first time does hurt, but not for very long. The benefits far outweigh the hurt for me. The hair doesn't grow back for 3 to 6 weeks and then it comes in much finer. The more you wax the more some hair doesn't even come back. There is a bikini waxing soothing cream that helps on the first day, but I find on the 2nd day I am fine and smoooooooooooth as a baby's bottom