HP's post
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I worry that I am not 'sexy' enough, or thin enough, or that the sight of my saggy breasts while feeding BabyPot is turning him off.
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Change HP's post to: I worry that I am not 'sexy' enough, or muscular enough, or that the sight of my not as hard as it was at 18, dick is not turning her on as much as it used to.
Also add that when some people hear the problems with aging so often, sometimes they internalise the problem as an inevability, (some day that might happen to me too).
Marketers know what people fear or are thinking and play on that. There is a saying in marketing that a lot of commercials follow: Don't sell the steak, sell the sizzle. For me it means don't advertise the product in factual terms, advertise to a persons imaginary wishes or fears.
How many big Macks would have McDonalds sold it they advertised it as a dougle cheese burger with lettuce and modified 1,000 Island sauce. Instead they advertised it as:
Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, with a musical jingle and sales took off.
My opinion! We buy about 40% of the things because on marketing campaings. How many morinings did you get up and say "Today I am going to buy X, Y, or Z. Later in the day you see an advertisement and think "One of those would be nice" you buy it. (My W was hooked on infomercials.)
The name or styling given to a product also influences our buying habbits. A 1965 mustang with the sheet metal removed is almost the same car as a 1965 Falcon. Mustangs are worth 5 to 10 times more than the same year and condition Falcon. (also see Coke bottle styling) Coke bottle
Most of life insurance is sold to people because people have a fear. The saying in the insurance industry is: "life insurance policy is mostly sold and rarely bought" is so true.
Food for thought?
If you never watched another advertisement, how would your life change. (no bell bottom pants, white shoes, or leisure suits for me)
