Have you read the 5 love languages?? Personally I like to be touched, kissed, hugged, cuddled (physical touch) I also like quality time. But yes, being more important than your golf game, tv show, dringking buddies, mom, or hobbies is definitely a must...fill in the blanks with your activities and such.
Also, since sex seems to be an issue I can say from my own sitch that I didn't feel "loved" because my needs weren't being met...quality time and physical touch...I didn't feel like having sex. Hope that makes some sense to you.