Take your wife upstairs. Make her keep her eyes open and maintain eye contact with you the whole time you are having sex. When she asks you why, tell her so she can see how much you love her.
When she shuts her eyes, gently encourage her to open them again. Talk to her during sex. Crack a joke. Talk about her job. CHANGE the routine. Do something unexpected that will force her to not just 'meet your need.'
