from a marketing POV, it makes perfect sense. Men buy large screen TVs, and men don't particularly enjoy "chick flicks". Good ad. from a social responsibility POV: it's not that bad. It could have been worse if it said: "makes watching objectified, scantily clad women in compromising situations even more enjoyable" - ok, ok: "makes watching porn even more enjoyable".
Besides (insert my soap box), men have been getting the same demeaning treatment that women have in the past 20 years or so. Look at 90% of the sitcoms: men are buffoons who have no clue about anything (Al Bundy was the pioneer). Plenty of unrealistically buff models in commercials, "reality" shows, etc. How many commercials are there, depicting the husband as completely lost when it comes to taking care of the kids, dishes or laundry? but, a-ha, here comes the wife to save the day. Anyway, people need to get over their martyrdom. If we start to filter every little thing that may potentially be offensive to somebody, we will live in a sterile, boring, and quite depressing world.
Off the soap box. If the <insert overzealous minority group here> don't shut it, I will be forced to follow through with my threat and create the Masculinist Movement.
The differentiation song:
All I want to do
Is be more like me
And be less like you
Linkin Park
