Stop saying "I love you". When your say that all you are doing is reminding him that he doesn't feel that way anymore. Stop having sex with him. Take his cake away. When he protests (he will protest this one!), just simply state "I'm no longer comfortable being intimate with someone that doesn't want to be with me."
I don't know if you heard the story about Princess Kate and Future King William during their breakup prior to their marriage.
She went on living her life "as if" nothing was wrong and causing him to miss her and re-engage in the chase. She did this very well and married a future king.
Start living your life "as if" and follow DB - and POST your thoughts.