I always liked it when a guy sent a message referencing something in my profile - showing he had read it. (A comment on my musical tastes, perhaps, or a question about my drumming, or a book recommendation).
No bathroom selfies.
I like to see at least one photo of a guy with friends or coworkers - makes it more likely they HAVE friends, better yet if you all look like you're having fun.
Any women in your photo should be identified - "Me and my sister" or some such - otherwise we will assume you are posting a photo of yourself and a previous girlfriend or worse yet, your ex-wife.
No photos with the exGF or exW obviously cropped out.
A photo doing some activity you enjoy is nice.
Please, please - no photo of you in a bathrobe holding a live duck (seriously - I didn't even want to know what that guy was about.)