I certainly can't speak for all women or even most women. All i can tell you is that my life experience has been that the majority of women I have encountered in social or romantic spheres have been significantly more responsive (not submissive, but responsive) to alpha male behavior. And, again, by "Alpha" i dont' mean domineering lunkhead behavior, but strong, confident, assured behavior and interaction and leadership.
I'm typically adventurous, decisive, and accustomed to getting my way--BD was confusing!! I don't relate to NMMNG. It's the non-"alpha" skills I've learned that have been helping me the most: listening, validating, relinquishing control sometimes, and pausing before making emotional decisions.
I do relate to what unchien says about boundaries and covert contracts.