As a husband, I've felt like giving of myself and putting my needs last was something I needed to do for the family. Always making myself available and trying to please all home chores, grocery shopping, etc. would somehow reap a reward. I'm learning this is wrong on many levels.
If your married to someone that has Acts of Service as a love language this might be great. However if she is a Touch or Gifts person it is totally off base.
Being a NICE GUY and EXPECTING a reward for it is totally off base I agree.
If you want to be a NICE GUY then it has to be for you, not any other reason. Being a NICE GUY myself it is hard work to stop.