I think there's a pretty significant difference of opinion here in terms of the DB Coaching perspective -- which tends to advocate friendly interactions as a way to (re)build connection -- and prevailing board advice, which is much more "tough love" for lack of a better phrase. The former would say that the "friend zone", while not a desired permanent destination, can be a valuable rest stop; whereas the latter seems to say avoid any time there whatsoever.
Me: 46 W: 44 Married: 17 Together 21 D13; S10 BD: 03.03.15 (Not attracted to you) Almost 2 years trying, alone, to save marriage Status now: Divorced (effective 06.13.17)