See... this is what I mean.. It is confusing when those things are called 'goals'. They should be called something different. In the book, those things are clearly being defined as goals:
What things? She is not telling the person the goals to set. She is trying to teach how to set goals, b/c many people do not know how. She is giving three rules to relationship goal setting. Rule1: Know what you want. Rule 2: Think action. Rule 3: Think small.
It is not about what you feel should work in your M. It is about doing the work that gets the right results. Do what works!