Talking with a friend helps for a while. But if you don't eventually solve the problem, even talking with a friend will seem old.
I know some men who talk to other men, or sit at the bar and complain to the bartender. In my case I spend more time talking to my female friends!
Yeah, the old "I have other things to do" is nothing more than a poor excuse. I don't know anybody who doesn't have stuff to do. The difference is that for people like me, SEX IS ALWAYS ONE OF THE THINGS TO DO.