Good post AS. And, to F, let me add this while we are on that subject about your W calling you and you being concerned about sounding cold to her. If she ever ask to meet "to talk" or if she ever gets over into the R talk, then by all means....listen to what she has to say and don't end the conversation.
It is not about what you feel should work in your M. It is about doing the work that gets the right results. Do what works!