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"Males often sport vibrant feathered ruffs or amazingly elongated feathers, which are known as wires or streamers. Some species have enormous head plumes or other distinctive ornaments, such as breast shields or head fans.
Males put their bright colors and unusual ornaments to good use when they display for females. Their elaborate dances, poses, and other rituals accentuate their appearance and put on a phenomenal show for both female birds and any humans lucky enough to be in the vicinity. Such displays can last for hours, and in many species they consume a significant part of the male's time."