I'm not suggesting that CL do this for "shock value." I'm doing it because:
a) it represents a "180" from his normally passive "just-grin-and-bear-it" ways; and
b) it's proven effective with his wife in the past. She responds positively to him each time he is firmer with her and doesn't let her walk all over it.
Did you read his backstory? Those of us who have been with CL from the beginning have been trying to encourage him to be more leading with his wife.