My w did the same thing w/ new clothes and dressing sexy, etc.. She even went out and got her first tatoo.
It used to irritate the ish out of me but I'm past that.
As well as they hide it i think they are very confused and also in pain and are looking for ways to feel better or different but who knows?
All I know is we have zero control over it. Recognize the triggers that get under your skin and really look at them and try to find what is behind that reaction. And then do your best to just let it go. Their is nothing you can do about it.