Cyrena
Think of it this way, a guy who paid good money to go to a seminar on how to pick up women will probably be seen as a total loser who won't get any even after the seminar. The guy running it will probably be seen as a sleaze bag and an imposter.

On the other hand make up, revealing clothes, and even plastic surgery are more socially acceptable. These are the tools women have to seduce men. While I do acknowledge that too much of these will lead to slut shaming, I think for guys it's worse since any guy that is seen as tryin too hard automatically gets labeled as creepy or a potential rapist.

As for my own attempts I've gotten mixed results. My marriage is definitely the better for it, and has a new sense of vitality. I haven't closed the deal yet so to speak, but clearly I can tell she loves being around the coy, confident, devious little flirt I am now.