Well... If you read SSM, MWD actually points out that for a lot of men their sense of self worth is tied to their ability to get sex.

Sure it's not the only thing but it goes very very far. Personally I believe that getting some meets a very primal need to procreate. So men feel good when they can get a woman to willingly provide sex. They feel validated as men.

When wife's cut off their men they don't realize what a huge blow they are dealing to their husbands self esteem. They are quite literally opening the doors to OW.

Especially if the W cuts out sex as a punishment. Something to think about next time he initiates sex, but you're too angry over something trivial.

Well bottomline, use sex as a nice treat, and for fun. Not to punish or control.