Morning Shiny - looked at your thread a little and don't believe that I could add much to Cool's response, but I do 2nd everything he said.
as to being ticklish - When C and I first got married, when we were shopping, she would reach over and give me a kiss either on the neck or the ear. I too would kinda push up my shoulder and pull away some, but not far enough to break contact with her. If I was walking though I would come to a complete stop until she was done. I really miss that now. Same on a foot massage - I am doing that to C alot and she really loves it as well as a back and shoulder rub. I am ticklish some too - although I can generally hide it and C thinks I am not ticklish at all - but firm contact and heavier touches are not as ticklish as a lighter touch.
I agree with you that mixing it up and making it more "fun" is very important. I think that the "fun" physical contacts, the "fun" public displays of affection; and other "fun" things you do together are a great way to reconnect. Keep that going. I do see lots of positives in your sitch. Taking the phone call while you were there and not trying to hide his side of the conversation is a big positive.