NM, this is the bit that really stood out for me in the same Robx post which I had archived for future ref (I really think he's onto it):

"Instead of trying to rationalize it with your morals and ethics, you will find just as I have found in my own situation that fighting reality moves you backwards, not forwards"

I realise how much i have moralised over what WAH has done, used every logical and ethical argument in the book, and no matter how right i am, it changes nothing. Drives them away, in fact.

Now, if only I could take that advice and LIVE IT!!!!!