Women have a lot of difficulty feeling attracted to a man they cannot respect. Men who play the meek mouse and let his wife and another man march all over him and make a nightmare of his marriage and a joke of his home don't get a lot of respect from women... There are men on this forum who have tried softball approaches and women on this forum have BLASTED them for being so meek on the issue.
I would think this would be the case for men to a smaller degree... I don't think a woman who plays softball and lets her husband walk all over her will score many points with the WS male either... though yes there is a difference, I can't see it making over much difference.
Respect and love are interrelated to a degree... Long term, unless they are seriously ill, your spouse will look on you with respect and love... or disdain and bitterness.
Short term men and even women can ignore the importance of character and integrity, but I can't fathom that lasting long unless BOTH people are seriously ill.