unfortunately alot of people will only "keep their word" as long as it doesn't cost them anything to do it and if they're getting something out of the deal, when it's no longer profitable to keep your word, some people will take the "easy" (relative term obviously) route and lie & cheat to get out of their commitments and go for something better, people in general will always want something better, people will always want what they don't have, the perception of value and what it means to the individual in question may not make sense to an outsider looking in (ie. LBS) but that doesn't mean it doesn't make sense to the WAS.
