Valentines Day...what's a LBS to do?

[flowmom]

You can all say what you want about paying attention to V day as not meaning anything to her. But I guarantee you, if you do nothing, she will really hate you!

I think it really depends on the couple -- V-day is a big deal to some couples, not to others. For the guys, if it feels right to do something for your Ws that day, maybe change it up? No cards/gifts/flowers but maybe something experiential, like "I know there's been a lot of stress lately so I've set up a spa treatment/massage/?? for you on V-day and I'll look after the kids. If that doesn't appeal to you then I can just cancel, no biggie". That's something that's for her, not explicitly romantic. Just brainstorming here...

Especially if the kids are watching (which they are). You can say that it is for all your sweethearts, and just refer to the whole family.

That's a good point. I think a good way to deal with that is to help the children to make their own valentine cards/gifts/food treats for the WAS. That way you are showing your care for the WAS indirectly and you are helping the children to mark the occasion. It's loving without being pursuing IMO.