Is she just getting comfortable having the illusion of a H without having to be a W?
Is she too scared/prideful to make the first move?
Could be! My H and I fell into a "trap" or maybe it was more like limbo of being unaffectionate and non-romantic. After a while, I think we just got plain lazy. It takes a lot of work to keep a MR alive and exciting. When a couple lets down on the job for a long length of time, then it is much harder to get geared up again. I did not like things the way they were, but I had way too much pride to make the first move and pursue my H. I've always been that way. He, on the other hand, was afraid of being rejected again, so he held back. We went many years like that and then I had my EA.
I think what Coach advised you was good b/c if you continue to feel this lack of warmth for your W, I don't think that is good at all. You will end up with a loveless M. You may need to do something to jack things up a bit. Surprise her! Do a 180....something, but don't let this R turn to rust.
How long has it been since all the trouble started? I know that it takes more time than LBS usually thinks it will, but I also believe that a couple could allow too much time to slide by and they would be like an old, old couple who acted as if they were just really good friends and nothing more. I think there are a lot of women who honestly feel that way, but it is not a good M to have if both are in good health.
It is not about what you feel should work in your M. It is about doing the work that gets the right results. Do what works!