WCW, you would be the first to notice actions rather than words as more important. Your husband can't talk. He is doing what he can to reassure you and change the neighborhood/horse culture perceptions. He has finally started to figure out that you have been humiliated by rumours. Consider stepping over and around them...true or not. Reclaim your dignity and be generous about allowing H a little. He is suffering about his stupid finances. Consider offering magic couplehood status to him. Your business plan is still viable, *hitty economy or not. Reinvent. He does understand that you are energy and credibility behind the ranch/business.
Consider being glad about that he is unfreezing and then try hard not to put a dark spin on his motive. Shock him and go domestic. Make more cookies. That made him happy in a goofy way one time. Try it again.