swirly pre-nuptial script with complicated engravings of the vineyard. Sure, the wine might be great but why put it in a bottle that looks like a wedding invitation, i.e. something that resembles what everyone else does?
The job of a wine label is to tell a quick story that attracts the eye. There needs to be a dynamic there, a sense of involvement. Something that says, I'm interesting! I have hidden depths! Don't you want to get to know me better? It needs to beckon you but not to quickly, not too boldly. Otherwise you'll find it overbearing after a couple of glasses.
Hmmm.... am I still talking about wine labels or has this spilled over into my personal life?
