It's like those darn Beenie Babies or Cabbage Patch Dolls. We see that the other women are lining up for them, beating each other up, taking them out of each other's carts. We want those Beenie Babies, NOW!
Gee, what am I gonna do with all these Beenie Babies? I'd really rather have a pet rock.
It's like anything else. We want what we see everyone else wants. Hey, look at that guy, he's got himself a nice looking gal, he must be an ok kinda guy, I want some of that. And when you're looking dreamily into her eyes, we imagine, ahhh, I want someone to look at me that way.
The desperate guy in the corner, yikes, he looks like he wants to eat me up, he must have something wrong with him if he can't find himself a girl.
Does that make any sense?
Supply and demand baby
I'm not an expert, but I've been there. And I survived.