That website was featured on Dr. Phil last year. Basically, older wealthy guys connect with women. The guys get their physical needs met, the women get money or favors (one gal got her sugar daddy to pay for her laser eye surgery, another had a pool put in the back yard). Usually the "daddies" have several women going, they aren't looking for love. But most of the women aren't either, they are looking for money or "Stuff" like cosmetic surgery, home renovations, etc....
