It has everything to do with their men if their men aren't men enough to say some things like "Our marriage is going to be in real trouble if you think that impressing the PTO with 150 cupcakes is more important than sharing a healthy sex life with me." If he isn't willing to clearly state things in this manner then clearly he has higher priorities than a healthy sex life too.
"Tell me, what is it you plan to do with your one wild and precious life?" - Mary Oliver