That is exceedingly confusing to women... especially women who have had no or little sexual experience prior to being married. (What... I was supposed to 'save' myself, not act like a slut in order to attract a good man for a H... I do, and I get married... and now I'm supposed to embrace sex and act like a slut with my H now that I am no longer on the market? HUH?!!!)
Yes.
ETA:
Let me throw one other thing into this mix to better explain why this is so - male ego.