I really like the 1080 Samsungs. I have one in my (our) bedroom. For the money and contrast, I like Samsung the best. I also just like the LCDs better than Plasma as the technology has gotten better (blacker blacks), plus they do not have the reflection of a plasma which generally all have high gloss screens.
If you are going Best Buy, get the warranty, its worth it.
Me: 46 Wife: 39 D: 13 S: 11, 9, 7 Bomb 3.2.07, Sep Same Day, D papers 11.1.07 Current Status - Wants to take me through Discovery, I will go to prison first.