I've had to do this with my H and was curious if you've tried it...TELL him some specific things you'd like for him to do outside of the bedroom, things that would make you feel good sexually.
I did this with my H, I would tell him that I LIKED it when he would walk up behind me and cup a breast, or grab my butt, or kiss me...something like that, that it made me feel SPECIAL to him. That is was something that helped make me feel set apart from other people in his life.
I remembered one time in our MC's office quite some time back we were talking about kissing. He told me "I do kiss you", my response back was "the kisses you give me I could receive from my friends as a greeting (you know that quick peck hello/goodbye), or my parents. There's no lingering hug, no lingering lip time, no special squeezes, nothing but a quick peck." It helped him to understand what I needed to feel special by him.